Agility Over Scale: Inside Massachusetts Cannabis with 617 THC’s Bill Hewson

In the rapidly evolving Massachusetts cannabis market, Bill Hewson of 617 THC brings a unique perspective shaped by decades of marketing experience and hands-on cannabis industry leadership. As conversations around business adaptability intensify, Hewson’s insights from running both retail and cultivation operations in Boston offer valuable lessons about organizational agility.

The Speed Advantage

“When the House of Cards comes down, anytime there is chaos, anytime there is confusion, if you can manage to control your emotion, you will recognize that in the confusion there is only opportunity,” Hewson reflects, drawing from his experience leading 617 THC’s operations in Dorchester. This insight captures a fundamental truth about success in today’s cannabis market – the ability to see and seize opportunities quickly.

From Madison Avenue to Massachusetts Cannabis

Hewson’s journey from traditional advertising on Madison Avenue to the cannabis industry offers a unique lens on business adaptability. “I got into traditional advertising before the internet, and then the internet came about and I was immediately struck by its opportunity and potential as a communications platform,” Hewson explains. This background in adapting to technological disruption now informs his approach to cannabis industry changes.

Understanding Market Dynamics

At 617 THC’s Dorchester location, Hewson has observed how market conditions shift almost daily. While larger MSOs often navigate complex corporate structures to make decisions, independent operators can:

• Respond to price fluctuations immediately
• Adjust product offerings based on real-time feedback
• Implement new strategies without lengthy approval processes
• Build direct relationships with customers and community

Local Knowledge, Local Advantage

Boston-area cannabis businesses benefit from their deep understanding of local market dynamics and consumer preferences. “In our neighborhood in Dorchester, our customers know as much about that stuff as we do,” Hewson notes, highlighting how intimate knowledge of the 617 area code and surrounding regions allows for more informed, rapid decision-making.

Looking Forward

As Massachusetts’ cannabis market continues to mature, Hewson and 617 THC demonstrate how independent operators can thrive through adaptability while building strong foundations for long-term success in this dynamic market.