NEWS & ARTICLES
Our Blog
2025’s Hottest Trend: Actually Living Longer
Discover how 2025's wellness scene is shifting from quick fixes to longevity-focused practices. Learn how natural solutions and community connections are shaping the future of healthy aging.
Aruna Partners with East Boston Cannabis Co.: A Local Success Story
Discover Aruna's premium, sustainable cannabis products at East Boston Cannabis Co. (EBCC), conveniently located near Logan Airport. Experience bilingual service and expert guidance in a welcoming environment. Find clean, Massachusetts-grown cannabis at 1006 Bennington Street.
Your Post-Valentine’s Guide to Self-Care in the Worcester Area
Discover Worcester's vibrant wellness scene this Valentine's weekend. From crystal shopping at Seed to Stem to mindful walks in Green Hill Park, explore how to combine self-care, local culture, and cannabis for the perfect weekend of personal celebration. Your guide to Worcester's best spots for relaxation, creativity, and conscious consumption, plus worth-the-drive destinations in neighboring towns.
Tokes & TDs: The Real Super Bowl MVPs of New Orleans
New Orleans, the birthplace of jazz, also played a key role in shaping cannabis culture. As Super Bowl LIX unfolded, the city’s musical legacy and its connection to cannabis were impossible to ignore.
Primitiv’s Farmers Market: Stock Up Before Super Bowl Sunday
Join Primitiv Boston's farmers market-style event featuring Aruna's clean cannabis expertise. Meet industry leaders, learn about sustainable practices, and stock up before Super Bowl Sunday at this premium cannabis community gathering. Founded by NFL legends, hosted by Boston's leading dispensary.
Mindful Moments: Combining Cannabis with Sound and Movement
Join us at Orange's Home & Heart Studio for a transformative blend of sound healing, mindful movement, and cannabis wellness. Through the guidance of experienced practitioners, discover how combining these therapeutic practices can deepen your mindfulness journey and provide tools for emotional well-being.
DIY Cannabis-Infused Honey: A Sweet Addition to Your Wellness Routine
Transform local Massachusetts honey into a therapeutic cannabis infusion with our detailed guide. Featuring Aruna's relaxing strains and the finest local honey producers, this recipe combines wellness benefits with community support. Perfect for enhancing your self-care routine with the natural goodness of raw honey and mindfully selected cannabis.
CCC’s New “Pennying Out” Regulations: The Real Impact on Small Cannabis Businesses
As a small, independent cultivation company, we examine the real-world impact of the CCC's new "pennying out" regulations on cannabis businesses, staff education, and industry relationships. While committed to compliance, these guidelines create significant challenges for small operators and industry workers in an already heavily regulated market. Learn how these changes affect everything from staff training to industry events, and why a more balanced approach to regulation is needed.
Record Highs: Artists Who’ve Set Unbeatable Grammy Records
Explore the most extraordinary Grammy records that have shaped music history, from Beyoncé's unprecedented 32 wins to Blue Ivy's groundbreaking achievement as the youngest winner. Discover how artists like Taylor Swift, Stevie Wonder, and U2 have set seemingly unbreakable records in their respective categories, cementing their legacies in the music industry's most prestigious award show.
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From Suspension to Resilience: Applying Bruce Lee’s ‘Be Like Water’ Philosophy to Cannabis Censorship
Facing stringent restrictions on platforms like Instagram, small, equity-licensed cannabis cultivators must adapt by embracing Bruce Lee's "be like water" philosophy, seeking alternative social media channels such as LinkedIn, Twitter, and emerging decentralized platforms like Bluesky to connect with their audience and promote their products.
Finding Peace Through Plants: A Veteran’s Journey with Aruna’s Blueberry Muffin
Experience the therapeutic power of premium cannabis through one veteran's journey with Aruna's Blueberry Muffin strain. Cultivated using innovative Indoor Sun Grown technology in Massachusetts, our Humboldt Seed Co. genetics (Razzleberry x PPD) deliver consistent relief for PTSD and anxiety. Available at The Vault in Webster, MA.
Winter Wellness: Your Guide to Thriving (Not Just Surviving) This Season
Winter got you feeling off your game? Level up your wellness with nature's medicine cabinet, mindful cannabis consumption, and our immunity-boosting recipe. Because at Aruna, we believe in thriving through every season.
Creative Flow: How Cannabis Unlocks Artistic Expression
In quiet moments of creative exploration, from jewelry making to various forms of artistic expression, many creators are discovering how cannabis can enhance their artistic practice. Through our community's experiences, learn how mindful cannabis consumption helps unlock creative flow, quiet the inner critic, and foster a deeper connection with the artistic process. Explore how this natural plant ally is helping artists rediscover the pure joy of creating, one piece at a time.
From Civil Rights to Cannabis Reform: Honoring MLK’s Legacy of Social Justice in Massachusetts
As we commemorate Martin Luther King Jr. Day 2025, Massachusetts continues to lead the way in both celebrating civil rights progress and addressing ongoing social justice challenges, including cannabis reform. This year's diverse array of events across Greater Boston offers unique opportunities to reflect on Dr. King's vision of equality and its modern applications in cannabis policy reform.
Homegrown Heroes: Massachusetts Brands That Changed the Game
Discover the rich tapestry of Massachusetts brands that inspire our cannabis community. From the Berkshires to the Cape, we celebrate the local businesses that shaped our state's innovative spirit and commitment to community values.
From DJing to Dispensaries: How Entertainment Business Skills Transfer to Cannabis Retail
The parallel between managing successful events and running thriving dispensaries is surprisingly strong. From reading the room to building community connections, discover how entertainment industry skills create exceptional cannabis retail experiences. Industry veteran Prerak Patel shares insights on customer experience, operational excellence, and the perfect balance of preparation and opportunity in cannabis retail.
Your Afternoon Wellness Guide: Why Blueberry Muffin Hits Different
Discover how Blueberry Muffin's bakery-fresh aroma and balanced effects can transform your afternoon wellness routine. From local nature walks to mindful moments, learn why this hybrid's unique terpene profile and sweet serenity make it the perfect companion for intentional afternoons.
Cannabis Social Equity in Massachusetts: Building an Inclusive Industry
Massachusetts cannabis industry counts only two minority-owned cultivation facilities among its ranks. As one of them, we examine the stark reality behind the state's equity programs, exploring both progress made and barriers that remain. Our firsthand journey reveals the complex landscape of social equity in Massachusetts cannabis cultivation, where promises meet practice.
Building a Brand That Matters: The Aruna Story of Choosing Quality Over Shortcuts
Discover how Aruna's commitment to quality since day one led to our CERTIFIED REMEDIATION FREE status. Learn about our conscious design approach and unwavering dedication to clean production methods.
Mind, Muscle, and Medicine: Cannabis in Modern Fitness
In the modern fitness landscape dominated by synthetic supplements and aggressive marketing, athletes are rediscovering a more natural path to performance and wellness through cannabis. From pre-workout anxiety to post-exercise recovery, learn how mindful cannabis consumption is transforming the gym experience and helping athletes at all levels find deeper connection with their training. Through our community's experiences, discover how cannabis can enhance mind-muscle connection, improve workout focus, and support a more sustainable approach to fitness.
Dry January and Cannabis: Exploring Mindful Alternatives
Explore how Generation Z is reshaping drinking culture and fueling the Dry January movement, while discovering how cannabis can offer a mindful alternative for those seeking new ways to socialize and unwind.
Agility Over Scale: Inside Massachusetts Cannabis with 617 THC’s Bill Hewson
In the rapidly evolving Massachusetts cannabis market, Bill Hewson of 617 THC brings invaluable insights on business adaptability. Drawing from his journey from Madison Avenue to managing a Dorchester cannabis operation, Hewson shares how smaller, independent operators can thrive through organizational agility and deep local market understanding.
Finding Rest: A Cannabis Journey from Sleepless Nights to Natural Rhythms
In a world that never truly switches off, finding genuine rest can feel like chasing shadows. For those struggling with sleep - tossing through restless nights while racing thoughts echo against darkness - rest often seems like a distant dream rather than a natural state.
Sense Memory: The MA Dispensary That’s Using Scent to Change How We Think About Cannabis Retail
Step into a Native Sun Cannabis dispensary, and you'll notice something different – a signature scent that welcomes you home. Drawing inspiration from retail giants like Abercrombie & Fitch, this Massachusetts-based cannabis company is revolutionizing the dispensary experience through hospitality-first approaches, custom aromas, and deep community connections across their Hudson, North Attleboro, and South Boston locations.
Breaking Industry Norms: Why Community-First Cannabis Businesses Win in Challenging Times
While major cannabis MSOs announce layoffs and restructuring in early 2025, community-focused operators are showing remarkable resilience. "We stay humble," explains Payton Shubrick, CEO of Springfield's 6 Bricks Dispensary.
