Building a Brand That Matters: The Aruna Story of Choosing Quality Over Shortcuts

In an industry where shortcuts have become the norm, Aruna’s story stands apart. Our CERTIFIED REMEDIATION FREE (CRF) certification isn’t a transformation story – it’s a recognition of the values and practices we’ve upheld since breaking ground. While others in the industry turned to remediation methods like ozone treatment, irradiation, or X-ray exposure, we consciously built our facility to ensure quality from the start.

The Power of Conscious Design

When we designed Aruna, there was never a question of cutting corners. Every decision, from facility layout to equipment selection, was made with clean production in mind. We didn’t build our processes to meet CRF standards – CRF standards align with what we’ve always done. When the certification became available, it was a natural fit because our existing practices already embodied everything CRF represents.

Our Foundational Principles

From day one, our approach has been built on:

• Thoughtfully designed facilities
• Proactive quality control measures embedded in every step
• A team culture that values doing things right the first time
• Natural, non-remediated production methods

Building Trust Through Action

For brands looking to build lasting trust, here’s what we’ve learned:

1. Start with Your Values

• Build your foundation on strong principles
• Let quality drive your decisions
• Stay true to your standards, even when it’s harder

2. Focus on Prevention

• Design your processes right from the start
• Invest in proper facilities and equipment
• Build quality into every step, rather than fixing issues later

3. Be Consistently Authentic

• Let your work speak for itself
• Stay true to your methods, even when shortcuts are available
• Build genuine relationships with your community

The Road Ahead

Our CRF certification isn’t a milestone we reached – it’s a validation of the path we’ve always walked. As the industry evolves and more consumers demand transparency and quality, we’ll continue doing what we’ve always done: producing exceptional products the right way.

We didn’t change to become CERTIFIED REMEDIATION FREE; we were recognized because we never needed to change. That’s the Aruna difference – authentic quality from day one.

For us at Aruna, this isn’t just about business – it’s about maintaining the high standards we set for ourselves from the beginning. Because at the end of the day, quality isn’t just about what goes into our products – it’s about staying true to our principles and delivering consistent excellence to our community.