New Orleans, the birthplace of jazz, also played a key role in shaping cannabis culture. As Super Bowl LIX unfolded, the city’s musical legacy and its connection to cannabis were impossible to ignore.
Facing stringent restrictions on platforms like Instagram, small, equity-licensed cannabis cultivators must adapt by embracing Bruce Lee's "be like water" philosophy, seeking alternative social media channels such as LinkedIn, Twitter, and emerging decentralized platforms like Bluesky to connect with their audience and promote their products.
The parallel between managing successful events and running thriving dispensaries is surprisingly strong. From reading the room to building community connections, discover how entertainment industry skills create exceptional cannabis retail experiences. Industry veteran Prerak Patel shares insights on customer experience, operational excellence, and the perfect balance of preparation and opportunity in cannabis retail.
In the rapidly evolving Massachusetts cannabis market, Bill Hewson of 617 THC brings invaluable insights on business adaptability. Drawing from his journey from Madison Avenue to managing a Dorchester cannabis operation, Hewson shares how smaller, independent operators can thrive through organizational agility and deep local market understanding.
Step into a Native Sun Cannabis dispensary, and you'll notice something different – a signature scent that welcomes you home. Drawing inspiration from retail giants like Abercrombie & Fitch, this Massachusetts-based cannabis company is revolutionizing the dispensary experience through hospitality-first approaches, custom aromas, and deep community connections across their Hudson, North Attleboro, and South Boston locations.
While major cannabis MSOs announce layoffs and restructuring in early 2025, community-focused operators are showing remarkable resilience. "We stay humble," explains Payton Shubrick, CEO of Springfield's 6 Bricks Dispensary.
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